Digital Strategy and Planning

Digital sales and leads generate.
Develop and maintain a quarterly digital content and channel strategy aligned with corporate communications priorities.
Tracking platform-specific growth and engagement targets in line with industry benchmarks, and present a quarterly performance review to the Head of Communications.
Monitor competitive digital presence and industry communications trends, and proactively recommend strategic pivots.

Social Media Management

Own the full content calendar and publishing cadence for Instagram, LinkedIn, X/Twitter, and YouTube, ensuring consistency in voice, visual identity, and posting frequency.
Drive measurable follower growth and engagement improvement across platforms, with specific accountability for reaching industry-benchmark growth rates on LinkedIn (10%) and Instagram (5%) within two quarters of joining.
Manage community engagement: respond to comments, DMs, and mentions in a manner consistent with the brand's professional and authoritative positioning.

SEO, SEM, and Website Performance

Lead the SEO strategy for the ITSEC Asia corporate website and ancillary microsites, with a clear objective of moving key brand and service terms into page-one search results.
Manage Google Ads and Meta Ads campaigns where applicable, with full ownership of budget pacing, creative briefing, A/B testing, and optimization.
Coordinate with the digital agency or internal web team to implement technical SEO recommendations and track improvements via Google Search Console and Analytics.

Analytics and Reporting

Deliver a monthly digital performance dashboard covering reach, engagement, follower growth,
website traffic, lead conversion, and paid media efficiency.
Translate data into actionable recommendations and present them clearly to the Head of Communications and, when required, to senior leadership.
Maintain proficiency in relevant analytics tools — including Meta Business Suite, LinkedIn Analytics, Google Analytics 4, Google Search Console, and SEMrush or equivalent.

AI-Augmented Execution

Actively leverage AI-assisted tools , including generative content tools, scheduling platforms, and analytics assistants, to increase output quality and speed without increasing headcount.
Stay current with developments in digital marketing technology and proactively adopt tools that deliver a measurable improvement in division output.

Minimum 4 years of hands-on experience in digital marketing and social media management, ideally within B2B technology, fintech, cybersecurity, or professional services.
Demonstrated track record of growing social media audiences and engagement on LinkedIn and Instagram, with verifiable platform-specific results.
Solid working knowledge of SEO principles, Google Analytics 4, Google Search Console, and Meta Business Suite.
Experience managing paid digital campaigns (Google Ads, Meta Ads) with documented results.
Strong analytical capability: comfortable interpreting data and translating it into clear, concise recommendations for non-technical stakeholders.
Excellent written communication in Bahasa Indonesia and English; able to adapt tone for executive, institutional, and public-facing audiences.
High degree of self-direction: this role operates in a fast-moving environment and requires the ability to manage multiple priorities simultaneously with minimal supervision.
Experience in a publicly listed company or investor-facing communications environment is preferred.
Familiarity with Indonesia's cybersecurity, government, or technology ecosystem is preferred.
Working knowledge of AI-assisted content and scheduling tools (e.g., Canva AI, Notion AI, Hootsuite, Sprout Social, or similar) is preferred.
Background in event communications or campaign management for flagship institutional events is preferred.

Digital Marketing & Social Media Strategist